lecture 3, week 8

Mr. Aaron showed us the super awesome identity guide for Skype

It's really..........just amazing!

will google it soon ;)

the most easiest way to set margin around the logo

uhmmm quite a heavy assignment? ;o

fight for it!!

Lecture 2: Monograms

Requirement for monograms (strictly from a design POV)

1. Two or more letters

2. Interwoven,overlapping or combined

Who uses them?

-Used by artisans and craftsmen as signatures.

-We're indicators of social(family wealth) or commercial exclusiveness (participation in trade)

-Often appearing on badges,coins,shields

CHI RHO

-The symbol of Jesus Christ

-Consists of the first two capital letters chi and rho(XP) of a Greek word

-Often accompany by alpha and omega

The United Dutch East India Company

- based on a name "Vereenigde Oost-Indische Compagnie, VOC"

Classical monogram

- very elaborate and elegant

-Influenced by various art movements: Gothic,Victorian,art nouveau

-Applied usually as.............

#encyclopedia  monograms

Modern monograms

-very minimal and commercial

-influenced by: Minimalism,pop art, postmodernism

-applied on virtually nowadays(wedding invitation,logos) but most commonly us in fashion

 Eg: gevency,fendi,Chanel,lv,Gucci

Creative modern monograms:

Norah jones,font smith,Anthony lane,one fund,first data, Joshua R.Davis(ambigram), Kathryn Ann Jackson,studio eight,fold it,Sean heisler,social generation,darkbird studio

Lecture 1: LOGO

What is Logo?
- instant public recognition



Type of Logo:

1. Symbols (iconic)
   -instantly recognizable
   -memorable
   -clarity when reproducd in small sizes
   - ......
   
   
   
   
   
   
   
   
   
   
2. Wordmarks (logotype)
   -script font: formality & refinement
   -thick font: strengthen & power
   -slanted font: motion & movement
   -examples: FedEx, Disney, CNN
3. Combination Marks
   -examples: Starbucks, KFC, McD, Pringles

What makes a great logo/mark?

1. Distinctive
2. Practical
3. Graphic
4. Simple
5. One message
6. Appropriate

7 reasons to rebrand

1. Company changed name
2. Controversial
3. Obsolete on meaning/content
4. Old-fashioned
5. ......

#examples: Canon, Apple, Firefox, Google, LG, Microsoft, Nokia, Audi

Trendy Logo

1. XXXXX
2. Dots
3. xxxxxx
4. Texting
5. Encrust
6. Monologue
7. Laces
8. Flip Flop
9. Mosaic
10. Sequential
11. Recycle
12. Dandelion
13. Circulate
14. Blur

http://www.logolounge.com/article.asp?aid=kfP#.UO5HZ5jd5HQ
http://www.andrewkeir.com/2009-logo-design-trends/

# example: DOPOD
#case study >> phallic logo