1
Understand the client very thoroughly before
we get started is the most important step for us as a designer.
2
Research includes general reading on the industry itself,
sometimes on its history, and on its competitors.
3
This research is not into the clients business, but into the actual logo style.
This is where we seek out a look, a style, an approach or attitude,
usually to attain a period or style that we are unfamiliar with,
or to refresh ourselves with what is new or successful.
For example: find logos of similar business and critique them.
This is where to look for inspiration.
4
Some designers use a napkin to sketch, some use a sketchbook
and some use the computer as paper, this is all a matter of personal choice,
however using a computer first up is not recommended.
5
Taking breaks is very important also. By resting, your ideas mature
and develop in the back of your head. When you go back to your project,
you have renewed enthusiasm, insight and opportunity.
This is also a good stage to get feedback from others.
6
This is where designers choose how to work…
they either position themselves like contractors and take orders
according to their clients wishes OR they position themselves like
a business and build themselves a long term relationship.
7
This is where the designer must present their work to the client.
They can choose whether to show the client a huge variety of logo
design concepts OR they could choose to showcase just a few select logo designs.
8
In a survey conducted to 75 top designers,
when the job is finally finished and approved,
31% of designers celebrate by drinking beer,
12% head for chocolate,
22% head off to bed to catch up on sleep and the other
35% can’t celebrate because they must start on the next logo design.
HAHAHAHAAH LOL
I think I will be the one who head off to bed? ;o
http://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/
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